Visit Hot Springs Marketing Program Wins Hermes Award
DATE: April 23, 2026
HOT SPRINGS NATIONAL PARK, Arkansas — Visit Hot Springs’ current advertising campaign — Soak It Up 2.0 — has won a Platinum Hermes Creative Award as judged by the international Association of Marketing and Communications Professionals.
The campaign includes video, photography and graphic design aimed at bringing ever-increasing numbers of visitors to Hot Springs and its environs.
Visit Hot Springs previously won a Hermes in 2023 for the original Soak It Up ad campaign.
Hermes Creative Awards “honor the messengers and creators of the information revolution,” according to the international Association of Marketing and Communications Professionals. “Armed with their imaginations and computers, Hermes winners bring their ideas to life through traditional and digital platforms.”
Visit Hot Springs CEO Steve Arrison said, “I’m proud of our marketing team here at VHS and the way they work every day to make visitors, meeting planners and other aware of the fantastic menu of attractions, activities and businesses that Hot Springs has to offer. It’s great to see that our efforts are recognized by this international award.”
“We’re proud that our advertising and marketing efforts for our city have been recognized for their creativeness and effectiveness by the Hermes Awards,” Visit Hot Springs Marketing Director Bill Solleder said. “Working with our creative partners at CJRW, we believe that these programs, and others we use daily will continue to bring more and more visitors and their accompanying economic benefits to all of us in Hot Springs.”
Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies.
Established in 1995, the Association of Marketing and Communications Professionals is one of the largest and oldest, third-party evaluators of creative work in the world. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors.
For more information call Bill Solleder at 501-321-2027.