Three Visit Hot Springs Marketing Programs Win Hermes Awards
HOT SPRINGS NATIONAL PARK, Arkansas — Three of Visit Hot Springs’ marketing programs have received Platinum Hermes Awards as judged by the international Association of Marketing and Communications Professionals.
The Hermes Awards have two categories: gold and platinum. Hot Springs won platinum in three categories. The programs, created for VHS by CJRW, its ad agency, were:
- Web Creative - Plan Your Trip to Hot Springs
- Ad Campaign - Soak It Up
- Digital Ad Campaign - Soak it Up
Visit Hot Springs CEO Steve Arrison said, “I’m proud of our marketing team here at VHS and the way they work every day to make visitors, meeting planners and other aware of the fantastic menu of attractions, activities and businesses that Hot Springs has to offer. It’s great to see that our efforts are recognized by this series of international awards.”
“We are proud that our advertising and marketing efforts for our city have been recognized for their creativeness and effectiveness by the Hermes Awards,” Visit Hot Springs Marketing Director Bill Solleder said. “Working with our creative partners at CJRW, we believe that these programs, and others we use daily, have accelerated our city’s rebound from the effects of the global pandemic and will continue to bring more and more visitors and their accompanying economic benefits to all of us in Hot Springs.”
Hermes Creative Awards is one of the oldest and largest creative competitions in the world. Winners range in size from individuals to media conglomerates, and Fortune 500 companies.
Established in 1995, the Association of Marketing and Communications Professionals is one of the largest and oldest, third-party evaluators of creative work in the world. As part of its mission, AMCP fosters and supports the efforts of creative professionals who contribute their unique talents to public service and charitable endeavors.
For more information call Steve Arrison at 501-321-2027.